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Five years of HWC London

This month marks five years since I started organising Homebrew Website Club London. I spent some time looking back over how it all started and survives to this day, even through the challenges of a global pandemic.

Discovering Homebrew Website Club

Curious to find out what a Homebrew Website Club (HWC) is, one afternoon in late 2015 I went on a 3-hour roundtrip by train to Brighton where the kind folks at Clearleft including Charlotte and Jeremy had recently started an HWC. The format began with a quiet writing hour to work on your own website, interspersed with a short demo of anything anyone wanted to share from what they'd done or needed advice on. Through attending HWC Brighton more often, I found an enjoyable environment which encouraged me to work on my website more often. It inspired me seeing other people's websites as well as giving me the opportunity to share my own knowledge, experience and ideas for what to publish on a personal website.


After a few months attending HWC Brighton I was keen to start an event closer to where I lived in nearby London, which is under an hour's travel time from me. I'd discovered a centrally located hotel café/bar in London's West End open late into the evening that wasn't too crowded, served snacks, had free power sockets, WiFi and open to non-guests visitors. Then in June 2016 I found the perfect opportunity to launch HWC London when IndieWeb's cofounder, Tantek Çelik, visited for a nearby event.

Participants with Tantek at ProvenDough for HWC London
The first HWC London with Tantek Çelik, Tom Morris and Barry Frost in attendance in 2016.

Making HWC London work for everyone

In the first year of HWC London we also ran some events at Barry's co-working space at WeWork where he kindly hosted us. This had both benefits and drawbacks of being a quieter, more private space, but I did feel it was somewhat harder to find and access for some due to the strict security arrangements by WeWork for admitting only pre-registered visitors to the building.

Seven participants HWC London crowded round a small table
A year after HWC London began at WeWork, Southwark in 2017
Participants at HWC London in 2017 with website screen backdrop
Tantek's second visit to HWC London at WeWork in 2017.

Introductions and demos of personal websites is one of the best things about HWC I find. Most times, even if not everyone's had time to do much to demo on their website, there's always things related to the IndieWeb people want to talk about or ask questions. Even if most attending have previously done a demo of their website, we still like to do it regularly for the benefit of newcomers and to see what new additions people have made to their website over time.

Above view of HWC participants busy at work at ProvenDough London
Quiet writing hour in 2019 with Ana, Neil and Kevin at HWC London inside ProvenDough café

Many attend a HWC only once, maybe because it's not what they'd envisaged for a variety of reasons, or they have family and other commitments that make it hard to attend after work. There's rarely a perfect time for everyone, and at times I've considered running HWC other times, such as weekends, but overall I find most who do attend more regularly feel the mid-week after work time is generally more convenient.

Six participants at HWC London in 2019 at ProvenDough
A special visit from Kristof De Jaeger demonstrating features from their Micropub and feed reader app

Coronavirus and going virtual

Part way through 2020 coronavirus began to spread rapidly throughout the UK. Consequently, we decided to pause running in-person events. After coming round to the reality that we were in the midst of a pandemic which wouldn't go away for months or years to come, we moved to running HWCs virtually over IndieWeb's Zoom account.

Three particpants in 2020 at HWC London inside at ProvenDough
Last in-person HWC London before the pandemic in February 2020

We initially kept the same format starting at 6pm with the quiet writing hour streamed, but found it challenging to replicate a fully collaborative environment over Zoom. After a few weeks, the event was rescheduled as an hour-long meetup only for demos and discussion from 7pm to 8pm that worked better for us, as organisers, and for most attending.

Nine participants of HWC Europe/London on Zoom call
Over a year after running all out events virtually as HWC Europe/London 2021 all our events now take place over Zoom attracting participants from all over Europe, America and sometimes beyond.

I love seeing people from all over the UK, Central Europe, USA and beyond attending our virtual events who may have previously struggled to attend our in-person events in London. It all helps bring fresh perspectives to the IndieWeb community and allows people to attend from anywhere from the convenience and safety of their own home. Consequently, to reflect our attendance and variety of time zones people join from, I decided to rename the virtual format of the event to HWC Europe/London.

The future

Personally, I really hope to see in-person events return as soon as it's safe to run them. Realistically though, the future for HWC London as an in-person event maybe some months away yet due to the uncertainty of getting coronavirus sufficiently under control. I think some virtual events could continue in the long term too on a monthly basis if that works out better for some who can't or don't want to travel to London for whatever reason/s.

The co-organisers

I'm incredibly grateful for the help I've had over the years from Barry Frost, Neil Mather and Ana Rodrigues as co-organisers. Running any kind of regular meetup single-handedly for such a long period would have been tough, if not impossible! We all go through "life happens" moments where we need to acknowledge higher priorities in our lives, and so consequently it's not always possible to run an event on some weeks when doing this alone.

Trying to keep the event safe and inclusive for everyone, in-person and virtually, is no small task, and it's thanks in no small part to their efforts and ongoing commitment to the event and IndieWeb that we've been able to keep the event going successfully.


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  1. Author of reply: capjamesg capjamesg

    I had no idea that HWC London had been going on for five years. That's amazing. I appreciate your taking the time to organise the meetups and for your continuing them online. I have had a lot of fun at the meetings, both as a participant and as a listener. Here's to five more years!

  2. Author of reply: Barry Frost Barry Frost
    Superb work and commitment over these last five years, Calum. Here's to many more HWC meet-ups to come.
  3. Author of reply: Ana Rodrigues Ana Rodrigues
    What a nice throwback! Thank you for having me on board and having been so welcoming when I first decided to turn up. It is an absolute joy to co-organise with you!
  4. Author of reply: Marek Lenik Marek Lenik
    Congrats, Calum :)
  5. Author of reply: Barry Frost Barry Frost

    Superb work and commitment over these last five years, Calum. Here’s to many more HWC meet-ups to come.